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Friday, May 31, 2013

THE FUTURE IS COMING, LITERALLY: Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness......How Cute!

Brand positioning comes to package design!

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn't a germaphobe is already pretty easy, so this is a solution to a problem that doesn't really exist. It does make Twix look even worse for their infamous "Two for me, none for you" campaign back in the day, though.


Do u think that Coca-Cola is jus trying to invent themselves or they know that all that dam sugar they put in their products r killing peeps, and their jus tyrin 2 save their azzez in a very "adorable & convenient way"? By "cutting half the can, half the calories". Smart Coca-Cola, very smart but I see what ur up too!

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